L. Presentation Wall – Branding Conventions (2 cases) Case 1 Case 2 Context variant (full-format image): Standard variant (branded and black as background): Medium requires a clearly branded, striking Mercedes-Benz setting. Medium can stand alone. In clearly branded, striking Mercedes-Benz setting, full-format image as option. Individual elements must be branded. Avoid “overbranding” in clearly branded Mercedes-Benz setting. Cannot stand alone, requires additional branded elements. Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 54