M. Presentation Wall Branding conventions (2 cases) Layout alternatives Vertical layout Case 1 Context variant, level 2 (full-format image): Presentation wall requires a clearly branded, striking Mercedes-Benz setting. Purely typographic Presentation wall, 4000 x 2000 mm 1 1 Star: 320 mm diameter Case 2 Size: L version Standard variant (branded and black as background): Presentation wall can stand alone. 2 2 Word mark/claim: 320% of database logo size (ML version) Alignment: inner ring of star 3 3 Type size: 453.5 pt (CH 1/4 x) Type: Corporate A Condensed x = star diameter CH = cap height Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 55