B. Design (continued) Fonts ƒ Wordmark font is Corporate S Bold, set in all capitals. ƒ Optional tagline is Corporate S Light. Colors ƒ The icon is made of gradients and tints of blue with the “clock” artwork knocked out in white. The diagram below is meant as a guide for color proofing purposes only. The PMS colors provided are close matches but not exact. ƒ The icon has a white border for use on tinted, black or dark backgrounds. To ensure correct color usage, always use MBUSA provided logos and do not recreate. ƒ The wordmark is black for white or light backgrounds, and white for black or dark backgrounds. PMS 542 PMS 646 Individual colors in the same range 301 293 PMS 2955 PMS 295 2945 294 PMS 7463 PMS 289 PMS 5255 Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 63