18. Premier Express Logo Guidelines A. Overview Premier Express is a service that offers on-the-spot vehicle maintenance in about an hour or less. There’s no appointment necessary and a two-technician team works in tandem to get the services completed quickly and precisely. Services include, but are not limited to, Service A, complimentary multi-point inspection, wiper blade replacement and tire rotation. Dealers have the option of offering any services they believe can be completed within the time constraint, and have dedicated Service Advisors, service lanes, and work bays, specifically designated for Premier Express customers. The purpose of the Premier Express logo is to give Premier Express its own identity and increase brand recognition among customers. It is also meant to be used as a POS tool, easily identifying specific Premier Express areas within the dealership. B. Design Versions ƒ There is a two-line and a one-line version of the logo.  The two-line version is preferred.  The one-line version can be used at the dealer’s discretion when the layout calls for it. ƒ There is also a lockup with the tagline, “Exceptional service in about an hour or less.” The inclusion of the tagline is optional, but no other tagline may be used with the logo. Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 62