17. Art, Photography, and Video Footage A. Dealers must ensure that art, photography, and video footage in their communications is product/model year correct for the advertised vehicle. Dealers must pay particular attention to specific models and features and ensure that optional equipment is disclaimed. Please refer to “Specifics of Legal Disclaimer Language.” B. Dealers must ensure that appropriate usage rights have been purchased for all art, photography, and video footage used in their local communications. Usage rights have been secured for all MBUSA produced assets available to dealers on the RDA Resource Manager on https://mercedesmarketing.com as well as visuals on mbusa.com and/or MB social pages (i.e. Facebook, Twitter, Google+ etc.). Dealers are not to alter creative assets provided on mercedesmarketing.com. Required disclaimer for European images: European images shown. Additional usage rights may have to be purchased for photography and video footage from other MBUSA sources. Please submit your inquiry to MBUSA Marketing Communications via MBCCS to ensure that appropriate usage has been purchased before using photography and/or video footage from sources other than mercedesmarketing.com or mbusa.com. Dealers who misuse art, photography, or video footage will be responsible for all proprietary rights and legal expenses arising from such unauthorized use. Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 61
