16. Mercedes‑Benz Product Nomenclature A. Full model names must be used (i.e., S550 or CLS55 AMG): avoid internal factory designations (i.e., GLK350W2, or S550V4) as these cause consumer confusion. ƒ Hyphens and capitalized model letter(s) must be used when listing the vehicle class (i.e., E-Class, GLK). (No spaces.) ƒ Vehicles with three letter model names drop the “-Class” from the name. (i.e., E-Class, GLK, CLA). ƒ Model names should not contain spaces. ƒ Model year must accompany the model or class designation. ƒ Coupe/sedan and sport/luxury are to be listed when applicable to clarify the MSRP or offer listed. ƒ Reference to a class of vehicle is acceptable when communicating a “starting at” MSRP, i.e., “The GLK, starting at $XX,XXX.” ® B. The terms “AWD” and “All-Wheel Drive” may only be used in conjunction with the term “4MATIC .” C. The following registered and trademark terms must appear exactly as listed below for all customer-facing communications. ƒ mbrace (registered symbol: ®) ƒ designo (registered symbol: ®) ƒ mbrace2 (trademark symbol: ™) ƒ DISTRONIC (registered symbol: ®) ƒ harman/kardon (registered symbol: ®) ƒ DISTRONIC PLUS (registered symbol: ®) ƒ Logic 7 (registered symbol: ®) ƒ EASY ENTRY (registered symbol: ®) ƒ Bluetooth (registered symbol: ®) ƒ 4MATIC (registered symbol: ®) ƒ ESP (registered symbol: ®) ƒ 4ETS (registered symbol: ®) ƒ RACETIMER (registered symbol: ™) ƒ KEYLESS GO (registered symbol: ®) ƒ ABC (registered symbol: ®) ƒ MAGIC SKY CONTROL (registered symbol: ®) ƒ AMG (registered symbol: ®) ƒ MAP PILOT (registered symbol: ®) ƒ COMAND (registered symbol: ®) ƒ Night View Assist (registered symbol: ®) ƒ ATTENTION ASSIST (registered symbol: ®) ƒ NECK PRO (registered symbol: ®) ƒ AIRMATIC (registered symbol: ®) ƒ PRESAFE (registered symbol: ®) ƒ AIRCAP (registered symbol: ®) ƒ RACESTART (registered symbol: ®) ƒ AIRSCARF (registered symbol: ®) ƒ SPEEDSHIFT (registered symbol: ®) ƒ AGILITY CONTROL (registered symbol: ®) ƒ ECO-START (registered symbol: ®) ƒ BAS (registered symbol: ®) ƒ BLUE EFFICIENCY (registered symbol: ®) ƒ BlueTEC (registered symbol: ®) ƒ AGILITY SELECT (registered symbol: ®) Electronic or hard copy dealer communications referring to the marks harmon/kardon or Logic 7 should contain a disclaimer statement that they are registered marks of Harmon International Industries, Incorporated. Electronic or hard copy dealer communications referring to the Bluetooth mark should contain a disclaimer statement it is a registered mark Bluetooth SIG, Inc. The statement should appear on the bottom of the communication, or, if it is a multi-page communication, and it is esthetically feasible, on the bottom of the page on which the mark is first mentioned. Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 60