Mercedes‑Benz Trademark and Trade Name The three-pointed star is a registered trademark, and “Mercedes” and “Mercedes-Benz” are trade names and trademarks of Daimler AG. Together, they form one of the most widely recognized and respected trademarks in the world. When Mercedes-Benz trademarks and trade names maintain a unified image, the message is reinforced. Great care is to be given to their treatment in all communications. The Mercedes-Benz visual identity expresses the guiding principle for proper placement of the registered trademark and trade name. Used according to the following guidelines, the trademark will reinforce the Mercedes-Benz message of quality, performance, safety, and heritage. 8. Mercedes‑Benz Star A. Size Versions: The star is available in different size versions. The versions differ with regard to their levels of detail, in order to ensure optimum reproducibility according to size. M version for print representation versions: 15 mm to ≤ 40 mm M version for web representation versions: 45 px to ≤ 80 px S version for print representation versions: 10 mm to ≤ 15 mm S version for web representation versions: 30 px to < 45 px L version for print representation versions: > 40 mm to unlimited L version for web representation versions: > 80 px to unlimited Relevant logo files (part of MB-star ZIP package in BDS) Large Medium Small MB-star_L_4C.pdf *MB-star_M_n_4C.pdf MB-star_S_n_4C.pdf MB-star_L_1C.pdf MB-star_M_n_1C.pdf MB-star_S_n_1C.pdf MB-star_M_p_4C.pdf MB-star_S_p_4C.pdf MB-star_M_p_1C.pdf MB-star_S_p_1C.pdf *Most frequently used logo file Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 31