E. Dealer Ads – Landscape 180 x 135 Example, 180 x 135 mm 1 1 Star: 18 mm diameter Note: reduced impact area for dealer ads 1/3 x above and below 2 2 Word mark/claim: 18% of database logo size (S version Alignment: inner ring of star 3 3 Type size: 19 pt (CH 1/4 x) Type: Corporate A Condensed 240 x 180 4 4 Type size: 7.5 pt (LS 10.125 pt) Type: Corporate S Regular (body copy), Corporate S Demi (subheadline) Spacing headline/body copy: LS 15.2 pt (80% of headline size) 5 Type size: 7 pt (LS 9.45 pt) 180 x 90 5 Type: Corporate S Regular 6 6 Type size: 7.5 pt (LS 10.125 pt) Type: Corporate S Regular Line weight: 0.9 pt Height of dealer field: dependent on amount of text, max. 1/4 of format height x = star diameter CH = cap height LS = line spacing Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 46