D. Dealer Ads – Portrait 180 x 240 Example, 135 x 200 mm 1 1 Star: 18 mm diameter Note: reduced impact area for dealer ads 1/3 x above and below 2 2 Word mark/claim: 18% of database logo size (S version) Alignment: inner ring of star 135 x 200 3 3 Type size: 25.5 pt (CH 1/3 x) Type: Corporate A Condensed 4 4 Type size: 10.5 pt (LS 14.175 pt) Type: Corporate S Light (body copy), Corporate S Demi (subheadline) Spacing headline/body copy: LS 20.4 pt (80% of headline size) 5 5 Type size: 7 pt (LS 9.45 pt) Type: Corporate S Regular 6 6 Type size: 7.5 pt (LS 10.125 pt) Type: Corporate S Regular Type variants Line weight: 0.9 pt Height of dealer field: dependent on amount of text, max. 1/4 of format height x = star diameter CH = cap height LS = line spacing Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 45