2. MBUSA “Monthly Sales Program Guide” Compliance In order to utilize the supported lease and APR programs offered in a given month, your Tier 3 advertising must match MBUSA’s published program structures including any structures listed in the Special Incentives portion of MBUSA’s “Monthly Sales Program Guide” or “sales addendum notice” available on NetStar. Offers stated within MBUSA’s “Monthly Sales Program Guide” and/or “sales addendum notices” cannot be advertised by a broker. When advertising the sale of a Courtesy Vehicle (CVP) the following must be adhered to: ƒ Must be clearly indicated as a CPO/PO vehicle ƒ Cannot reference $XX off MSRP; as an example, it is acceptable to advertise the car for $30,000, but not acceptable to reference “$5,000 off MSRP” ƒ Any lease offers must follow the new car guidelines as published in the Monthly Sales Program Guide. ƒ APR offers must follow CPO/PO support A. Tier 3 Lease Compliance: 1. The advertised lease price for vehicles available during an offering period must be equal to or greater than the price outlined in the current month’s “Monthly Sales Program Guide” for supported lease programs. 2. The advertised term (in months), for the supported lease must be within the range outlined in the current month’s “Monthly Sales Program Guide” for supported lease programs’ customer down payment (capitalized cost reduction) and mileage allowance requirement. 3. The terms “No Money Down,” “$0 Down,” and “Sign and Drive” if a first payment or down payment is required at signing is non-compliant. Unless otherwise set forth in MBUSA’s “Monthly Sales Program Guide” or prohibited by law, a dealer may advertise that it will pay a consumer’s first installment payment on a lease or financed Mercedes-Benz vehicle; however, the value of such payment cannot be deducted from the advertised MSRP. See “Monthly Sales Program Guide” for further clarification of “Sign and Drive” advertising guidelines. 4. Mercedes-Benz Drive Employee Appreciation and Loyalty program (MBDEAL)/Dealership Employee Purchase Program (DEPP) advertising is not permitted. The details of the MBDEAL/DEPP lease or retail offerings are a guideline only for dealership employees and afÏliate company employees and their family members. 5. Certain Market Support Programs (for example, Customer Appreciation Program (CAP) and Lease and Retail Incentive Certificate Program advertising) are not permitted to be advertised. Programs that cannot be advertised via Tier 3 advertising will be noted in each program notice. 6. On occasion, MBUSA Sales Operations has the right to select models that will allow dealers to advertise at a lower lease payment via Tier 3 advertising. Dealers must comply with program parameters as stated in the “Tier 3 Ad Guidelines Addendum” notice and with all advertising standards as outlined in the “Mercedes-Benz Brand Communication Standards.” B. Lease and APR Advertising Disclaimers: An appropriate legal disclaimer must accompany any price listing. Required advertising disclosures must be made clearly and conspicuously. Dealers must not advertise a price not available at the dealership. MBUSA corporate advertising focuses on the value inherent in all Mercedes-Benz products and the “starting at MSRP” for select models. Dealers may choose to reinforce this message with lease and/or APR advertising. If a monthly lease payments advertised, dealers must ensure compliance with Federal Regulations (Regulation M). If an APR rate is advertised, dealers must ensure compliance with Federal Regulations (Regulation Z). If a rate of finance charge is stated in an advertisement, it must also be stated as an APR. Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 9