Competitive Comparison 9.2M dairy cows & 95M beef cows in US alone Low startup risk - SG&A, R&D nearly paid for Introductory gross margin on 500 units = $194 / 63.6% Margin improves with Feature / Metric Fresh Cow Manager Typical NEB Solutions Type of Intervention Behavioral stimulation Nutritional / Pharmaceutical Milk Production Increase (Avg) 10+% (16-18% frequent) 3-7% (wild variations) Time to Apply <15 minutes 1560 minutes Reusability 17 cows/year per unit Single-use or short-term Per-Cow Cost ~$27.50/use (sale price basis) $3070/treatment (avg) Side Effects / Risks None Possible metabolic side effects Regulatory Risk None (non-pharmaceutical) Medium to high (drugs, additives) Gross Margin (%) ~54% blended 74% Core Tech Varies; typically lower Payback Period 1-2 3 week uses (< year) Often >1 lactation cycle Innovation Level High (patented, interventional) Low to moderate