Basics of How FCM Compares 9.2M dairy cows & 95M beef cows in US alone Low startup risk - SG&A, R&D nearly paid for Introductory gross margin on 500 units = $194 / 63.6% Margin improves with Key Differentiator : FCM drives behavioral intervention its not (yet) a monitor, like most tech, it actively triggers a biologically beneficial response : movement feed intake immune recovery & optimization lowered health cost increased milk yield reproductive readiness. Feature Fresh Cow Manager Other Technologies Targeted Intervention Tail-nerve-based activation Monitoring-only Immediate Activity Impact Rapid behavior change Passive or delayed Labor Efficiency Quick stimulation, no meds Drenching, feeding labor Drug-Free Natural activation Additives, antibiotics ROI Potential Health + yield boost Mixed clinical outcomes CapEx Friendly Simple device Boluses, sensors costly