Top 10 Solutions Targeting NEB 9.2M dairy cows & 95M beef cows in US alone Low startup risk - SG&A, R&D nearly paid for Introductory gross margin on 500 units = $194 / 63.6% Margin improves with Solution Type Examples / Brands Weaknesses Propylene Glycol Drench Ketostix, Keto-Check Labor intensive, stress Monensin (Rumensin) Feed additive Regulatory scrutiny Niacin or Choline Feed additives Variable uptake DCAD Diets (Anionic salts) Pre-fresh cows Only preventive Rumen-protected nutrients Amino acids, fats Costly, long-term Calcium Boluses Bovikalc, CalBoost Single nutrient Activity Trackers CowManager, Heatime Passive, not interventional In-rumen Devices smaXtec, BolusMed High initial cost Cattle Chutes w/Weighing Manual monitoring Labor heavy Post-calving Protocols Blanket treatments Non-targeted, expensive