3 Share price The chart below illustrates the performance over the period of an investment of £100 in the Company’s shares made on 13 September 2018, shortly before the Company acquired the S4Capital Group and was re-admitted to trading on the Official List, to 31 December 2021 and also to 6 May 2022. This has been compared to the performance of the same investment on the same date in both (i) the FTSE 350 Media Sector, and (ii) a market capitalisation-weighted basket of five other global advertising and marketing services companies. The chart also illustrates the comparative performance of these five companies on a regional basis, separating the US companies from the others, as well as that of Accenture and Globant. The Board believes that, taken together, these are the most appropriate broad comparators for the Company’s performance for the purpose of the reporting regulations. Total Shareholder Return £ 900 800 700 600 500 400 300 200 100 0 13 Sep 31Dec 30 June 31 Dec 30 June 31 Dec 30 June 31 Dec 6 May 2018 2018 2019 2019 2020 2020 2021 2021 2022 S4Capital plc FTSE 350 Media Accenture Globant Global advertising and marketing services companies Interpublic & Omnicom (weighted) WPP, Publicis & Dentsu (weighted) The table below sets out the performance of an investment of £100 made in the Group on 29 May 2018, which was 4 the date of the foundational investment into S Limited, through the dates of the Group’s placings and business combinations and up to the end of the year to 31 December 2021. This has been compared against the performance of an equivalent investment made on 29 May 2018 in the same comparators used in the chart above. 29 09 24 31 25 31 16 31 31 May July December December October December July December December 2018 2018 2018 2018 2019 2019 2020 2020 2021 S4Capital plc 100 116 128 138 165 224 366 581 737 FTSE 350 Media 100 105 96 97 114 120 94 107 133 Global advertising 100 104 91 94 94 98 72 85 123 and marketing services companies Interpublic & 100 108 101 107 115 118 92 103 153 Omnicom (weighted) WPP, Publicis & 100 102 85 87 80 84 56 73 102 Dentsu (weighted) Accenture 100 108 92 97 126 140 155 172 278 Globant 100 111 108 115 179 208 327 413 602 S4Capital Annual Report and Accounts 2021 87