22 MOTORCAR The Mechanical Bride Here is a news items that captures a good deal of the meaning of the automobile in relation to social life: I was terrific. There I was in my white Continental, and I was wearing a pure-silk, pure-white, embroidered cowboy shirt, and black gabardine trousers. Beside me in the car was my jet-black Great Dane imported from Europe, named Dana von Krupp. You just can't do any better than that. Although it may be true to say that an American is a creature of four wheels, and to point out that American youth attributes much more importance to arriving at driver's-license age than at voting age, it is also true that the car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound. Some observers insist that, as a status
Understanding Media by Marshall McLuhan Page 239 Page 241