the bookman with the press-lords as essentially corrupt? The merely private and fragmentary point of view assumed by the book reader and writer finds natural grounds for hostility toward the big communal power of the press. As forms, as media, the book and the newspaper would seem to be as incompatible as any two media could be. The owners of media always endeavor to give the public what it wants, because they sense that their power is in the medium and not in the message or the program.