The Mackworth head-camera, when worn by children watching TV, has revealed that their eyes follow, not the actions, but the reactions. The eyes scarcely deviate from the faces of the actors, even during scenes of violence. This head-camera shows by projection both the scene and the eye movement simultaneously. Such extraordinary behavior is another indication of the very cool and involving character of this medium. On the Jack Paar show for March 8, 1963, Richard Nixon was Paared down and remade into a suitable TV image. It turns out that Mr. Nixon is both a pianist and a composer. With sure tact for the character of the TV medium, Jack Paar brought out this pianoforte side of Mr. Nixon, with excellent effect. Instead of the slick, glib, legal Nixon, we saw the doggedly creative and modest performer. A few timely touches like this would have quite altered the result of the Kennedy-Nixon campaign. TV is a medium that rejects the sharp personality and favors the presentation of processes rather than of products. The adaptation of TV to processes, rather than to the neatly packaged products, explains the frustration many people experience with this medium in its political uses. An article by Edith Efron in TV Guide (May 18-24, 1963) labeled TV "The Timid Giant," because it is unsuited to hot issues and sharply defined controversal topics: "Despite official freedom from censorship, a self-imposed silence renders network documentaries almost mute on many great issues of the day." As a cool medium TV has, some feel, introduced a kind of rigor mortis into the body politic. It is the extraordinary degree of audience participation in the TV medium that explains its failure to tackle hot issues. Howard K. Smith observed: "The networks are delighted if you go into a controversy in a country 14,000 miles away. They don't want real controversy, real dissent, at home." For people conditioned to the hot newspaper medium, which is concerned with the clash of views, rather than involvement in depth in a situation, the TV behavior is inexplicable.

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