Such a hot news item that concerns TV directly was headlined "It finally happened –a British film with English subtitles to explain the dialects." The film in question is the British comedy "Sparrows Don't Sing." A glossary of Yorkshire, Cockney, and other slang phrases has been printed for the customers so that they can figure out just what the subtitles mean. Sub subtitles are as handy an indicator of the depth effects of TV as the new "rugged" styles in feminine attire. One of the most extraordinary developments since TV in England has been the upsurge of regional dialects. A regional brogue or "burr" is the vocal equivalent of gaiter stockings. Such brogues undergo continual erosion from literacy. Their sudden prominence in England in areas in which previously one had heard only standard English is one of the most significant cultural events of our time. Even in the classrooms of Oxford and Cambridge, the local dialects are heard again. The undergraduates of those universities no longer strive to achieve a uniform speech. Dialectal speech since TV has been found to provide a social bond in depth, not possible with the artificial "standard English" that began only a century ago. An article on Perry Como bills him as "Low-pressure king of a high-pressure realm." The success of any TV performer depends on his achieving a low-pressure style of presentation, although getting his act on the air may require much high-pressure organization. Castro may be a case in point. According to Tad Szulc's story on "Cuban Television's One-man Show" (The Eighth Ait), m his seemingly improvised 'as-I-go-along' style he can evolve politics and govern his country梤ight on camera." Now, Tad Szulc is under the illusion that TV is a hot medium, and suggests that in the Congo "television might have helped Lumumba to incite the masses to even greater turmoil and bloodshed." But he is quite wrong. Radio is the medium for frenzy, and it has been the major means of hotting up the tribal blood of Africa, India, and China, alike. TV has cooled Cuba down, as it is cooling down America. What the Cubans are getting by TV is the experience of