behavior of our children in watching TV westerns. When equipped with the new experimental head-cameras that follow their eye movements while watching the image, children keep their eyes on the faces of the TV actors. Even during physical violence their eyes remain concentrated on the facial reactions, rather than on the eruptive action. Guns, knives, fists, all are ignored in preference for the facial expression. TV is not so much an action, as a re-action, medium. The yen of the TV medium for themes of process and complex reactions has enabled the documentary type of film to come to the fore. The movie can handle process superbly, but the movie viewer is more disposed to be a passive consumer of actions, rather than a participant in reactions. The movie western, like the movie documentary, has always been a lowly form. With TV, the western acquired new importance, since its theme is always: "Let's make a town." The audience participates in the shaping and processing of a community from meager and unpromising components. Moreover, the TV image takes kindly to the varied and rough textures of Western saddles, clothes, hides, and shoddy match-wood bars and hotel lobbies. The movie camera, by contrast, is at home in the slick chrome world of the night club and the luxury spots of a metropolis. Moreover, the contrasting camera preferences of the movies in the Twenties and Thirties, and of TV in the Fifties and Sixties spread to the entire population. In ten years the new tastes of America in clothes, in food, in housing, in entertainment, and in vehicles express the new pattern of interrelation of forms and do-it-yourself involvement fostered by the TV image. It is no accident that such major movie stars as Rita Hayworth, Liz Taylor, and Marilyn Monroe ran into troubled waters in the new TV m age. They ran into an age that questioned all the "hot" edia values of the pre-TV consumer days. The TV image challenges the values of fame as much as the values of consumer goods. "Fame to me," said Marilyn Monroe, "certainly is only a