temporary and a partial happiness. Fame is not really for a daily diet, that's not what fulfills you-----I think that when you are famous every weakness is exaggerated. This industry should behave to its stars like a mother whose child has just run out in front of a car. But instead of clasping the child to them they start punishing the child." The movie community is now getting clobbered by TV, and lashes out at anybody in its bewildered petulance. These words of the great movie puppet who wed Mr. Baseball and Mr. Broadway are surely a portent. If many of the rich and successful figures in America were to question publicly the absolute value of money and success as means to happiness and human welfare, they would offer no more shattering a precedent than Marilyn Monroe. For nearly fifty years, Hollywood had offered "the fallen woman" a way to the top and a way to the hearts of all. Suddenly the love-goddess emits a horrible cry, screams that eating people is wrong, and utters denunciations of the whole way of life. This is exactly the mood of the suburban beatniks. They reject a fragmented and specialist consumer life for anything that offers humble involvement and deep commitment. It is the same mood that recently turned girls from specialist careers to early marriage and big families. They switch from jobs to roles. The same new preference for depth participation has also prompted in the young a strong drive toward religious experience with rich liturgical overtones. The liturgical revival of the radio and TV age affects even the most austere Protestant sects. Choral chant and rich vestments have appeared in every quarter. The ecumenical movement is synonymous with electric technology. Just as TV, the mosaic mesh, does not foster perspective in art, it does not foster lineality in living. Since TV, the assembly line has disappeared from industry. Staff and line structures have dissolved in management. Gone are the stag line, the party line, the receiving line, and the pencil line from the backs of nylons. '
Understanding Media by Marshall McLuhan Page 353 Page 355