40 BMW Group Report 2024 To Our Stakeholders Combined Management Report Group Financial Statements Responsibility Statement and Auditor’s Report Remuneration Report Other Information Overview of the BMW Group » New vehicles are primarily sold via the dealership organisation. In this process, independent dealerships acquire the vehicles from the BMW Group and sell them to end customers in their own name and on their own account (wholesale model). In some mar- kets, the BMW Group also sells vehicles directly to end custom- ers (agency model). « SEGMENTS 1 Automotive segment » With its automobile brands BMW, MINI and Rolls-Royce, the BMW Group caters to a wide range of expectations and require- ments from private and business customers and public authori- ties across the globe. The essence of the BMW brand lies in the sporty seamless interplay between components and the driving dynamics synonymous with the brand. The attractive, extensive product portfolio is tailored precisely to differing customer needs. The different drive systems represent the BMW Group’s open- ness to technology and range from all-electric drives (BEV2), to modern plug-in hybrids (PHEV3) and highly efficient combustion engines. The range of vehicles sold by the BMW Group includes automobiles ranging from the premium compact class to the lux- ury class. The most popular BMW models in the reporting year included those in the X Family. The high-performance brand BMW M complements the Group’s products with modern high- performance vehicles. The BMW Group is leading the way in shaping tomorrow’s mo- bility, with the NEUE KLASSE model generation set to launch at the end of 2025, which will take the Group’s entire product port- folio to the next level. The driving experience is at the heart of the NEUE KLASSE, and the range brings together all three strategic areas of focus: electromobility, digitalisation and circularity. The MINI brand stands for maximum driving fun in the premium compact segment. MINI started to revamp its entire product port- folio in early 2024, with the new MINI family representing a dig- ital world of experience, innovative technologies and the driving pleasure associated with MINI. The highest-volume model in 2024 was again the all-electric MINI Cooper SE3. The new MINI Aceman3, launched in autumn 2024, was the first crossover model introduced to the market that is available exclusively with an all-electric drivetrain. The Rolls-Royce brand is steeped in tradition and offers automo- biles in the ultra-luxury class, with a focus on exclusive service and meeting bespoke customer specifications. Its most success- ful models include the Rolls-Royce Cullinan3 and the all-electric Rolls-Royce Spectre4, which marked the luxury brand’s success- ful introduction to electromobility. The global sales network of the BMW Group’s Automobile seg- ment currently comprises around 3,500 BMW, more than 1,600 MINI and 149 Rolls-Royce establishments. The BMW Group’s most lucrative automobile markets in reporting year 2024 were Europe, the USA and China. ↗ Automotive Segment « Motorcycles segment » BMW Motorrad develops, manufactures and sells motorcycles and scooters in the Sport, Tour, Roadster, Heritage, Adventure and Urban Mobility categories. As well as motorcycles for private use, BMW Motorrad also makes special-purpose vehicles (offi- cial vehicles) for operational use. BMW Motorrad is the leading manufacturer of motorised two- wheelers in the premium segment and sells its products through more than 1,300 dealerships in some 100 countries worldwide. The most important markets for BMW Motorrad are Germany, France, the USA, Italy and China. ↗ Motorcycles Segment « Financial Services segment » The Financial Services segment completes the BMW Group’s range of mobility services, offering tailored financial solutions. The Financial Services segment’s main lines of business com- prise credit financing and the leasing (including insurance and service products) of BMW Group brand automobiles and motor- cycles to retail customers. It also handles financing for dealer- ships and customer deposits. Operating under the brand name Alphabet, the BMW Group is a partner in the international cross- brand fleet business. Its services consist mostly of vehicle fleet financing for large customers, comprehensive management ser- vices for corporate car fleets and management of the Group’s own fleet. ↗ Financial Services Segment The BMW Group is a leading provider of financial services in the automotive sector. It offers these services in more than 50 coun- tries worldwide via subsidiaries and cooperation arrangements with local financial service providers and importers. The most im- portant markets for the Financial Services segment are the USA, Germany, the UK and China. « LOCATIONS Global overview The BMW Group operates on a worldwide basis. The BMW Group’s largest automobile and motorcycle markets are lo- cated in Europe, particularly in Germany and the UK, as well as in the USA and China. 1 This section contains disclosures in line with ESRS 2 SBM-1.40a) i., ii. 2 Battery Electric Vehicle ↗ Electrified Vehicles. 3 Plug-in Hybrid Electric Vehicle ↗ Electrified Vehicles. 4 ↗ Consumption and Carbon Disclosures.