In contrast, neutral and restrained tones such as silver, grey, and beige emphasise technical precision and continuity. Colours reflect personal preferences and societal values. They evolve with trends and thus become a key part of cultural communication. Historic colours that define BMW Blue and white are inextricably linked with the history of BMW. These colours represent the Bavarian roots of BMW as well as innovation and progress. Colour nuances such as Estoril blue – a timeless metallic blue that balances style and dynamism – or Le Mans blue – a powerful shade that conveys strength – reflect this approach. With striking accents such as Techno Violet, BMW unites tradition and modernity, thereby creating a distinctive design signature. Even Carbon Black Metallic, an iconic paint finish that became popular with the fourth-generation BMW M5, changes from deep black to a metallic dark blue depending on the incidence of light. At BMW, white stands for clarity and minimalism. Since models such as the legendary first BMW M3, this colour has been closely associated with the motorsport tradition of BMW. Timeless Alpine White emphasises the precise lines and gives the bodywork a bold and purist look whilst Mineral White Metallic or Frozen Solid White stand out with modern accents and a subtle colour effect. The yellow corduroy fabric in the interior of the BMW Vision Neue Klasse adds warmth that harmonises perfectly with the shimmering yellow exterior colour Joyous Bright. Classic meets modernity: 1981 BMW M1 by Ronnie Fieg in Techno Violet and 2024 BMW XM Kith Concept in Frozen Techno Violet Metallic. 5 min reading time Sheer Driving Pleasure

Joy of colour  BMW turns colours into an experience | BMW.com - Page 3 Joy of colour BMW turns colours into an experience | BMW.com Page 2 Page 4