How colours shape the character of the vehicle Colours play a decisive role in the perception of a vehicle. They shape the first impression, define the character of a model, and are inextricably linked to its identity. At BMW, the launch colours create defining impressions right from the start. They create a visual link between the vehicle and its alignment – whether dynamic, elegant, or powerful. An intense blue or vibrant green emphasises sportiness and innovation, and subtle shades such as grey or black embody a timeless presence. At the launch of the Saloon and Touring versions of the seventh-generation BMW M5, Isle of Man Green Metallic perfectly balanced sportiness and elegance whilst Frozen Deep Grey boldly accentuated its powerful, athletic design. FOR MORE DETAILS, CLICK ON IMAGES Motorsport DNA in its purest form: The 2024 BMW M3 CS in Frozen Solid White. 5 min reading time Sheer Driving Pleasure