B. Non-compliant creative must be pulled from the marketplace upon receipt of notification of an infraction equating to a strike. Timing requirements to remove creative from the marketplace vary by medium as follows: ƒ Spot Television: Creative change must occur in seven days. ƒ Spot Radio: Creative change must occur in five days. ƒ Newspaper: Creative change must occur in three days. ƒ Magazine/Monthly Publication: Creative change must occur in 30 days. ƒ Magazine/Weekly Publication: Creative change must occur in seven days. ƒ Outdoor: Creative change must occur in 60 days. ƒ Website/Online Listings/Online Banners/Paid Search/Social Media Sites: Creative change must occur in four days. ƒ SEO and SEM Corrections: Corrections must occur immediately. Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 19