3. Fleet A. USAA Program USAA incentives are not permitted to be advertised. The dealer must request that the customer contact them for current offers as described in the USAA Sales Program Pricing document updated monthly in NetStar. B. The terms “Deal,” “Special Deal,” “Special Purchase,” “Save,” “Savings” and “Incentives” can only be used when they refer directly to the offers published in MBUSA’s “Fleet Programs & Guidelines.” C. For Fleet Incentives: The standard published Fleet Incentive is combinable with concurrent Market Support as outlined in the “Fleet Programs & Guidelines” unless otherwise noted. Only eligible new and unused vehicles listed in the fleet program qualify. D. A footnote disclaimer must reference the Fleet Incentive and include the following information: Available for qualified customers only. E. Dealers with established Fleet relationships are to limit their communications of extended corporate employee offerings/event invitations to: ƒ Employees residing within their AOI. ƒ The corporation’s Intranet or internal e-mail communications: only applicable for corporate offices located within a dealer’s AOI. ƒ In alternate channels, clearly identifying an extended incentive is applicable only for employees of eligible companies, i.e., “Available for qualified customers only.” F. Dealerships may not advertise or position themselves to appear as the exclusive or preferred dealership of an MBUSA Fleet program when marketing to a company or an association. G. 3rd Party Logo Advertising: Dealerships may not use or advertise 3rd party logos on their website or when marketing to a company or association. Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 13