Jarett Smith LinkedIn Profile

Contact Jarett Smith www.linkedin.com/in/jarettsmith Digital Transformation Leader (LinkedIn) Paso Robles, California, United States Top Skills Summary Digital Product Management Accomplished Digital Product Management, Business & Operations Digital Analysis leader with over 13 years of VP level experience working Marketing Technology with Design, Engineering, Marketing, and Finance to optimize business results through eCommerce and consumer experience Patents improvements Method and System providing a customize audio presentation tailored to a predetermined event Key Skills: sequence Product Management A/B testing & Optimization Project Management eCommerce Business Data Analysis Digital Marketing Technology & Engineering Innovation Management Retail Omni Channel Financial Analysis Contract negotiation Experience in Travel, Entertainment, Retail, Medical Device and Automotive industries. Master degrees in both Business Administration and Electrical Engineering Experience 24 Hour Fitness VP, Digital & Product January 2022 - Present (2 years 11 months) Los Angeles Metropolitan Area Leading the delivery of an exceptional member experience through digital channels including 24Go App, website, and in-club digital properties. Building out a product management discipline to ensure 24 Hour Fitness digital capabilities are always data driven and created through the lens of the member. Leading evolution of MarTech stack, Business Listing Management, and Search Engine Optimization. Disney Parks, Experiences and Products Page 1 of 6

2 years 11 months VP of Digital Product Management & Business Integration: July 2020 - January 2022 (1 year 7 months) Glendale, California, United States Digital Product Management: Leading the Digital Product Management for shopDisney.com and shopDisney App with a focus on Direct-to-Consumer Retail business results and consumer experience including: • Web eCommerce foundational redesign with improved visual impact, streamlined retail-centric navigation, AI/ML recommendations, and modernized site search. Conversion increased by 18% post launch. • Mobile app eCommerce foundational redesign with improved home screen, product search experience, persistent navigation, and new product pages. Results to date: >50% conversion increase, a 16% increase in mobile app revenue share, and a 4.8 rating • Personalization systems investment to optimize content and products to the specific interests of shopDisney customers to drive additional revenue and customer satisfaction. • Revenue maximization through optimization of conversion and average order value utilizing Artificial Intelligence / Machine Learning and A/B testing. • Member of Salesforce Retail Customer Advisory Board and retail executive responsible for working with Salesforce to optimize eCommerce and leverage best practices Business Integration: Providing broad-based executive leadership and program management for the implementation and operationalization of complex new business opportunities: • Launched Instacart same day delivery for Disney store in two months as a risk mitigation for holiday parcel carrier fulfillment capacity limitations • Launched vertically integrated print on demand to increase margins, improve the product, and increase product speed to market VP, Business Integration March 2019 - July 2020 (1 year 5 months) Los Angeles County, California, United States Reported to the President of Consumer Products Commercialization (CPC): Business Project Management: Leading business analysis and program management of the implementation and incubation of new initiatives that are not yet part of core

• Accountable for the Disney store addressable household initiative, focused on incentives and capture methods to increase our customer Marketing database Business Integration: Broad-based project management and executive leadership for the implementation and operationalization of complex multidisciplinary cross-CPC new initiatives • National Geographic: initial organizational assessment, transition from licensed eCommerce to shopDisney with expanded product offerings, and business assessment of Fine Art Galleries and photography licensing • Disney+: Point person for CPC on segment-wide team providing consistency, communication, and coordination with broader priorities and initiatives as well as DTCR activation. Key deliverable was leading the effort to get Disney+ subscription cards on sale at Disney store and in Parks Retail in time for the holidays (10% • Launched innovation team working with top VC and technology firms to leverage 3rd Party APIs and machine learning capabilities with 30+ initiatives going into production • Program managed a team of four VPs to develop the roadmap and financial returns for new Guest service features that extended engagement beyond core travel bookings. Sold the program into 50 executives across the globe, resulting in $200M of new investment. Page 3 of 6

• Led agile software project management that estimated, planned, and scheduled $200M+/yr of Digital projects • Led the Digital Production team that managed $50M/yr of sustainment and updates • Led the Digital Account Management team responsible for launching Marketing campaigns on eCommerce websites and mobile apps in support of segment priorities • Represented Parks & Resorts Digital on the EVP of Global Marketing and Sales weekly Sr Staff and drove marketing activation for owned digital channels • Guest lectured at University of Southern California, Marshall school of business for the MBA

sales, and commerce products and the Technology team responsible for the web tier and middleware software development . Walt Disney Parks and Resorts Online VP of Internet Strategy & Operations July 2007 - September 2008 (1 year 3 months) Glendale, CA Led geographically dispersed organization delivering and operating the eCommerce engines and websites for Parks and Resorts. • Reduced costs by 25% and restructured organization after the 2008 financial crisis • Grew organization 300% over 2 years, leveraging offshore and contract resources. • Rallied the organization to deliver Next Generation Guest Experience, a software project that augmented the physical experience and was 10x larger prior projects Team: 600+ individuals across Digital Product Management, Digital Account Management, Engineering, Production, Program & Project Management PMO Disney Parks & Resorts online Director of Finance & Business Planning November 2004 - July 2007 (2 years 9 months) Finance executive for internal internet development group responsible for all financial planning, business analysis, contract negotiation, and accounting. Websites book more than $500M of revenue per year. Disneyland Resort Sr. Manager of Financial Planning & Analysis October 2002 - November 2004 (2 years 2 months) Sr. Manager of FP&A responsible for Five Year Plan, Annual Operating Plan, and Special resort-wide analytical projects Guidant Operations Manager November 2000 - March 2001 (5 months) Responsible for an FDA compliance medical device manufacturing line with 120 employees and a 10 person engineering team. Delphi Automotive Systems Sr. Systems Engineer Page 5 of 6

1991 - 1999 (8 years) Product Management, Software Development, and Vehicle Tuning for new Electric Power Steering product. Worked with Toyota, BMW, VW, Daiwoo, and Rover. Education University of Michigan - Stephen M. Ross School of Business Masters, Business Administration · (1993 - 1999) University of Michigan - Rackham Graduate School MS in Electrical Engineering Systems · (1991 - 1992) Carnegie Mellon University Bachelor's degree, Electrical and Electronics Engineering · (1987 - 1991) Page 6 of 6