RELAYTO logo

• Accountable for the Disney store addressable household initiative, focused on incentives and capture methods to increase our customer Marketing database Business Integration: Broad-based project management and executive leadership for the implementation and operationalization of complex multidisciplinary cross-CPC new initiatives • National Geographic: initial organizational assessment, transition from licensed eCommerce to shopDisney with expanded product offerings, and business assessment of Fine Art Galleries and photography licensing • Disney+: Point person for CPC on segment-wide team providing consistency, communication, and coordination with broader priorities and initiatives as well as DTCR activation. Key deliverable was leading the effort to get Disney+ subscription cards on sale at Disney store and in Parks Retail in time for the holidays (10% • Launched innovation team working with top VC and technology firms to leverage 3rd Party APIs and machine learning capabilities with 30+ initiatives going into production • Program managed a team of four VPs to develop the roadmap and financial returns for new Guest service features that extended engagement beyond core travel bookings. Sold the program into 50 executives across the globe, resulting in $200M of new investment. Page 3 of 6

Jarett Smith LinkedIn Profile - Page 3 Jarett Smith LinkedIn Profile Page 2 Page 4