2 years 11 months VP of Digital Product Management & Business Integration: July 2020 - January 2022 (1 year 7 months) Glendale, California, United States Digital Product Management: Leading the Digital Product Management for shopDisney.com and shopDisney App with a focus on Direct-to-Consumer Retail business results and consumer experience including: • Web eCommerce foundational redesign with improved visual impact, streamlined retail-centric navigation, AI/ML recommendations, and modernized site search. Conversion increased by 18% post launch. • Mobile app eCommerce foundational redesign with improved home screen, product search experience, persistent navigation, and new product pages. Results to date: >50% conversion increase, a 16% increase in mobile app revenue share, and a 4.8 rating • Personalization systems investment to optimize content and products to the specific interests of shopDisney customers to drive additional revenue and customer satisfaction. • Revenue maximization through optimization of conversion and average order value utilizing Artificial Intelligence / Machine Learning and A/B testing. • Member of Salesforce Retail Customer Advisory Board and retail executive responsible for working with Salesforce to optimize eCommerce and leverage best practices Business Integration: Providing broad-based executive leadership and program management for the implementation and operationalization of complex new business opportunities: • Launched Instacart same day delivery for Disney store in two months as a risk mitigation for holiday parcel carrier fulfillment capacity limitations • Launched vertically integrated print on demand to increase margins, improve the product, and increase product speed to market VP, Business Integration March 2019 - July 2020 (1 year 5 months) Los Angeles County, California, United States Reported to the President of Consumer Products Commercialization (CPC): Business Project Management: Leading business analysis and program management of the implementation and incubation of new initiatives that are not yet part of core