and useful content to complement the experience they were having with our sellers. Director - Americas Segment, Industry & Partner Marketing November 2018 - November 2020 (2 years 1 month) Michael was given a significantly expanded role in 2018 when, in addition to Americas Partner, he was asked to take on responsibility for Marketing to Enterprise, Commercial, and Small Business customers across the region. During this time in the Small Business market segment, the company launched a new Small Business brand, digital experience, and overall market presence and that accelerated to over a billion dollar business. The work implemented in the Americas led the way in this market segment and was subsequently rolled out across the company globally. Further upmarket, we enjoyed tremendous success in partnering with our inside sales organization to create a truly integrated, virtual sales and digital marketing organization. This approach provides customers with a better overall experience (digital and analog) and lowered the complexity and cost of sale for the company. We also enabled our sellers in our largest and most critical accounts to better position total technology solutions that help their customers' businesses, and move away from selling just the technologies themselves. Finally, we also launched the first successful foray into eCommerce for Cisco during this period. Leveraging the strengths of some of our existing partners, new ones like Amazon, and our own digital capabilities - we launched a comprehensive and multi-faceted eCommerce strategy for the company that is currently reaping hundreds of millions in profitable, annual sales and growing. Director, Americas Partner Marketing January 2016 - November 2018 (2 years 11 months) Saint Louis, MO As one of the largest technology companies in the world, Cisco has an immense channels ecosystem that helps us build the right solution for our customers. In the role as Director of Partner Marketing in the Americas, Michael led the organization that is responsible for going to market together with the more Page 3 of 7
