By vetting and supporting the very best of breed within the ever-changing world of emerging tech, we drove continuous innovation with greater agility alongside our community of technology solution providers. That innovation, ultimately, benefitted businesses and governments all over the world, who continue to gain from the most powerful combination of capabilities and services to solve their most difficult challenges. Cisco 9 years 10 months Senior Director, Global Campaigns November 2021 - September 2022 (11 months) St Louis, Missouri, United States Michael took a role leading a newly created Global Campaign Marketing organization at Cisco. This included building out a Campaign-based strategy for Cisco to take its thousands of products to market in a memorable and understandable fashion. The role also required the full build out of the new organization from design, to funding, to recruitment of talent, to objectives. The team was able to deliver four key campaigns to market that continue to serve as a basis for how the company positions itself in the market - Power Hybrid Work. Secure the Enterprise, Reimagine Applications, and Transform Infrastructure. Senior Director - Global Segment & Industry Marketing November 2020 - November 2021 (1 year 1 month) Michael led Cisco's Global Segment & Industry Marketing organization. On one hand, he was responsible for the overall Marketing strategy for four of our five customer market segments, globally. On the other, he partnered with sales leadership to develop and deliver integrated sales and marketing practices for all customer segments across APJC, EMEAR and the Americas. To substantiate the vision - the group equipped our colleagues in the country and region teams with go-to-market strategies, demand generation, seller enablement programs, marketing campaigns and content, customer insights and intelligence, and communication tools that were leveraged by sellers to drive growth. Meanwhile, the organization orchestrated the overall digital experience so that we were more helpful to our customers - providing relevant Page 2 of 7