Introduction Climate Change Resources Smarter Chemistry Engagement and Advocacy Appendix 2023 Environmental Progress Report 41 Product longevity We’re committed to building long-lasting devices, and During product development, we test numerous units iPhone retains its value over time* Our products are designed to last. Product longevity part of achieving that is designing durable hardware. of a product, relying on the results to inform each To minimize products’ need for repair, we refine features successive round of design. In 2022, Apple introduced iPhone not only makes for a better customer experience but that improve durability, like water resistance and Ceramic Apple Watch Ultra, with a design developed for the A verage flagship Android also is an important aspect of conserving Earth’s finite Shield, which protects the display on iPhone. And we highest level of durability to support the needs of our resources and meeting our 2030 carbon neutrality goal. provide regular software support, so customers can most adventurous and explorative customers. Apple Our approach combines hardware designed to endure update their devices to the most recent operating Watch Ultra was designed for demanding conditions that 100% the rigors of everyday use, regular software updates systems and unlock the latest features and functionality required a series of new environmental and impact tests that unlock new features and functionality, and — when years after purchase. to maintain the device’s high level of reliability. Tests that needed — high-quality repair services. our engineering team developed included a random Apple Trade In plays an important role in product We’ve also expanded access to safe, reliable, and secure impact test to simulate bike falls, a gravel impact test to longevity. Longer-lasting devices provide our customers repair services to meet our customers’ needs. When evaluate durability in rugged stone terrain, and additional with options to access the value of their current device products require repair, customers can more easily environmental tests to support compliance with MIL-STD- through Apple Trade In or third-party programs. find repair options that work for them, such as Apple 810H — a standard used for military equipment that‘s Authorized Service Providers, the Independent Repair also popular among rugged device manufacturers. 57 This T Customers can upgrade to the latest products using a r a credit according to their device’s trade-in value. This also Provider program, and, starting in 2022, Apple’s Self also included low-pressure testing to simulate a range of de-in v helps keep products in use for as long as possible so Service Repair. environmental conditions, from high altitude to extreme alue that new customers can experience Apple products and temperatures, temperature shock, chemical exposure, services with refurbished devices. Making more products Building products to last freezing and thawing, shock, vibration, submersion, and and services available to more people is good for our Our customers use our products every day. Which is why other assessments to emulate operations in rugged business, and making those products last longer is better we design our devices with the rigors of continuous use in settings. Our engineers performed these tests in addition for the planet. mind — and to minimize the interruptions of maintenance to other trusted reliability procedures developed through and repair. iteration across several generations of the Apple Watch Products that are designed to last hold their value longer. product line. iPhone, for example, has the slowest depreciation rate Durable hardware is central to our products. Engineers in among the six leading smartphone manufacturers. And our Reliability Testing Lab assess our designs against our compared with flagship Android devices, iPhone holds strict durability standards that measure the performance 0% an average of 30 percent more value over a four-year of materials, components, and fully assembled products. buy-back period. 55 As of January 2023, iPhone 7, which They use testing methods that mimic realistic conditions 86.6% 6 7. 9 % 74.5% 44.1% 66.1% 32.1% 52.5% 21.1% was introduced in 2016, still had monetary value for Apple in which our customers use their products, assessing Trade In in the United States. 56 many aspects of each device. In-depth user studies 1 year 2 years 3 years 4 years to understand how our customers use, and misuse, their products inform the durability standards that we’ve established. * A ccording to the “2021–2022’s Phone Depreciation Report,” published by BankMyCell, a website that tracks trade-in and sale value of technology products.