Financial statements N otes to the consolidated financial statements continued 6. Segment information A. Revenue from operations 2021 2020 £000 £000 Services 686,601 342,687 Total 686,601 342,687 All revenue is recognised over time. S4Capital Group has an attractive and expanding client base with five clients providing more than £20 million of revenue per annum representing 31% of revenue, of which one customer accounts for more than 10% of our revenues; in 2020 this was three clients representing 29% of revenue. B. Operating segments Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision maker. The chief operating decision maker has been identified as the Board of Directors of S4Capital Group. During the year, S4Capital Group has been active in three segments. • Content: Creative content, campaigns and assets at a global scale for paid, social and earned media – from digital platforms and apps to brand activations that aim to convert consumers at every possible touchpoint. • Data&Digital Media: this technology and services practice encompasses full-service campaign management analytics, creative production and ad serving, platform and systems integration and transition and training and education. • Technology Services: digital transformation services in delivering advanced digital product design, engineering services and delivery services. The customers are primarily businesses across technology, FMCG and media & entertainment. Any intersegment transactions are based on commercial terms. The Board of Directors monitor the results of the operating segments separately for the purpose of making decisions about resource allocation and performance assessment prior to charges for tax, depreciation and amortisation. 132 S4Capital Annual Report and Accounts 2021